As we hit the one-year mark of a once in a hundred years’ pandemic, we now know there is no question the importance of the world wide web.
The Internet connects us, all at a moment's notice, and provides just about any information or product your heart desires. Now, in the middle of a pandemic, it is more crucial than ever for businesses to enter and focus on the world of digital media.
The past year has brought a 44% increase in online shopping, also known as e-commerce. Nowadays, it doesn’t matter so much what your window front looks like compared to what your website looks like.
Although this change may seem detrimental to some, it is actually the opposite. The world has been going full digital. Now is the time to pivot and begin to grasp the endless benefits of advertising online.
A few things to focus on are web design services, SEO services and custom logo design.
Without website designers, we wouldn’t have the creative and colorful websites we see daily. Even as you read this, the web design and photo placement will have a significant impact of your interest on the website.
With marketing changes due to corona, it’s important to have an idea of the general style you are wanting your business to represent while building a website. Minimalist, Modern, Classic, Brutalist (Pssst...you don’t want the last one.)
Your layout sets the scene for your business. It’s literally the first full image your customers will view when they head to your site.
With a layout of complementary colors and expertly placed photographs, your website becomes enjoyable to view. And if your web designers did it right, it’s also a website they won’t forget.
So this is a new one. Or is it?
Over the past several years, businesses have increasingly become aware of the benefit and necessity of Search Engine Optimization, although the practice began in the mid-90s.
The importance of this service is simple.
When you get online to find something, what do you usually do? Head to Google, type in the search bar and scan over the top 3 (max: top 10) to find the website you want.
Also, don’t forget those star reviews. Anything below 4.4 is a crapshoot.
Ok, so maybe not so simple, but the remedy to shine in the things listed above is found in SEO services. A sharp SEO marketing plan will be what gets you to page one on Google.
Your SEO experts should be focused on keyword research, content creation and link building, to name a few.
When hiring an advertising agency to handle your website content, page optimization is going to be one of the most important pieces to the puzzle to fit into digital advertising.
Custom Logo Design
Finally, we have come to what starts it all. Your logo.
You may already have one or you may want to freshen it up, either way having an experienced graphic designer develop your logo is all-important.
A talented graphic designer experienced in creating custom logo designs will have opinions and pointers on how to compose your logo to be the reason people connect with your business.
They’ll know the latest designs trending and construct your logo to also represent the face of your business.
Logos are everywhere. Aside from the obvious in this article discussing the importance of a logo with a pandemic, logos are ultimately how we remember a business.
If you were to examine a page with popular logos and no text, the chances of you recognizing the majority of them isn’t hard to understand. How do you want to be remembered?
If you haven’t already brainstormed a plan to move into digital advertising, now is the time. Right now, your primary focus to grow your business is digital marketing.
To go one step further, it’s also important to consider having a single, seasoned team handle all your digital media.
Working with one advertising agency for all your online marketing needs ensures everyone is on the same cohesive page while presenting your business to the Internet masses.