Logo Shapes and What They Mean

When branding a business, a lot goes into the look, sure, but when you really want to create a brand that matters or makes people think, it’s the colors and shapes you use that can evoke certain feelings.
In this article, we’ll talk about a few different shapes you see every day in a business’s logo. We’ll discuss what each represents, so you can get an idea of what works best for your brand.

Rectangles and Squares

These shapes are the ones that mean business. Rectangles and squares produce feelings of stability and reliability. If you think of some businesses currently using one or both of these shapes, you’ll notice they are usually businesses steeped in security and tradition.
Some logos include American Express, Gap, H & R Block, and Microsoft, just to name a few.

Organic Shapes

These are the shapes that know no bounds. They are not sticking to a specific shape, they are their own design. What they represent are fluidity and openness. The type of business commonly seen using this type of logo design is health and wellness.
A few logos include Gaiam, Lululemon, and Whole Foods Market.

Circles

Circle have no edges and continue to go around and around. They are seen as gentle, comforting, and display continuity. Using multiple circles in one logo represents community, family, and togetherness.
Logos you would probably recognize are Starbucks, Target, and Tide. They are seen as reliable and bring about an “always there when you need them” type of feel.
Looking to start or rebrand your business and in need of a logo? Head on over to our page and check out our work here.

A TOTAL PACKAGE OF

DIGITAL ADVERTISING SERVICES

WEB SITE DESIGN

A professionally built web site is no longer a luxury for serious business people, but a necessity. Quality Web Design puts your business’ best foot forward and shows potential customers that you care about the quality and professionalism of your visual identity. All Red Room custom web sites are built tailor fit for you. There are no cookie cutter templates around here.

LOGO DESIGN & BRANDING

Logo Design is one of Red Room’s top skills. A great logo design can mean the difference between someone taking your business seriously, or laughing you out the door. Every great business deserves a great logo that portrays to a customer the look and feel of what you’re about. Let Red Room develop a seriously sweet logo and branding package for you.

GRAPHIC DESIGN

Graphic Design including printed goods, promotional items and much more are another major service we offer. All printed goods are designed, proofed, and sent off to the printers in house. General graphic design plus business cards, brochures, stickers, folders, letterhead and much more can all be done under the same roof as your web design, logo design, and online services.

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization, or SEO, is a big business for those who want to use the world’s largest information base – the internet – to their advantage. Having your site rank on top of online search results is worth a lot of new business. Gain more potential customers, more leads, and be more visible online through our SEO services. Make your web site work for you!

BUSINESS PHOTOGRAPHY

At Red Room, we pride ourselves on outstanding image quality. Our web design and branding customers have the option to utilize our in-house photography service to enhance their design projects at a fraction of the cost of hiring a freelance photographer. Rest assured our photography services are absolutely top-notch with the highest end equipment available.

CLOUD APPLICATIONS

Private Cloud…sounds complicated, but it isn’t. Don’t you ever wish your small business or sales team could have its own online system that allowed you to collaborate effectively across all devices, anywhere in the world? What about simple sharing of large files with customers on a secure and privately hosted cloud environment branded to match you? We’ve got just the thing.