Rebranding Through Logo & Website Design

Now that Summer is here, school is out, and travel is up, the number of people who could potentially see your business has increased exponentially.

With a rise in money being spent and people wandering from their homes, now is the time to make sure what they observe is something to be remembered.

Logo design has been a source of marketing for quite some time. It’s how we connect an image to a business. Some are so well-known, the name of the business is obsolete in itself. The logo tells who you are.

So what happens when your logo is falling flat or telling a different story than what you want? What do you do when you realize you are in dire need of a new website design?

If you are looking to match your  logo design with your why and what people will remember, it is time to consider rebranding. 

Here we’ll discuss a few reasons it may be time to freshen up your brand with a new first impression.

One reason to rebrand may not sound so far off based on how digital sales have increased. The changing market and how people consume goods could lead to a need to change from a brick-and-mortar business to your business being exclusively online. 

With this change, a fresh new logo and website design in line with marketing trends can put your business back to being front and center.

Additionally, another reason to consider rebranding your business is if your logo design is outdated. 

Sure, at the time, what you had drawn up was eye-catching, but trends change. By updating your Lafayette,LA logo design to the current visual marketing trends, you’ll stamp your brand in front of viewers who will no doubt sit up and stare.

Lastly, it may be time for a rebranding if your current brand is carrying a damaged reputation.

A business is as good as the people running and working for it. Sometimes, however, those people make poor choices either directly involving the business or in their personal life that spills over into the business.

When this occurs, depending on the fallout, a rebranding campaign may be necessary to save face and your business. 

This type of rebranding also includes changing from the inside out. Depending on what caused the bad press, it’s imperative to take responsibility, conduct a thorough review, and implement changes to avoid it from happening again.

Over time, rebranding will likely lead consumers to disassociate your brand with the bad juju.

Now that people are making their way back out into the world for something as simple as a trip to the grocery store and as extravagant as a trip to the other side of the world, your image and brand will be viewed more frequently than the past year.

If you are looking for a chance to reinvent and reimagine your business, the time is now.