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RULES FOR GOOD LOGO DESIGN

Red Room Advertising’s Rules on Good Logo Design

Logos are everywhere…literally.  We see good ones, bad ones, and everything in between.  I mean, just looking around right now I see about ten of them.  Logos are the backbone of any company’s identity.  They help people remember who you are and what you do.  A good logo design is simple, versatile, memorable, and relevant.

 

Simple

Most designers agree that effective logos use simple fonts and have no more than two colors (not including black/white).    A logo design is not supposed to be an illustration: it’s supposed to be an icon,  a visual association tool.

 

Versatile

Logos have to work on everything from business cards and billboards to websites and storefront signs.  A logo needs to be designed in a way that it can be used in different forms and orientations.

 

Memorable

A logo design needs to be unique and make a lasting impression.

 

Relevant

I can’t tell you how many times we see logos with graphics that have nothing to do with the actual business.  Case in point: fleur-des-lis and crawfish are everywhere in the Lafayette area…some of them relevant…most of them NOT.  It’s great if you want to support your heritage, just have the crawfish incorporate into your logo.  Red Room Advertising designed a logo a few years back for a local electrician.  He wanted a crawfish so the logo was designed in a way that made it relevant to his business.

 

So if you’re starting a new business of revamping an existing one, remember…an awesome logo leads to an awesome branding campaign!

A TOTAL PACKAGE OF

DIGITAL ADVERTISING SERVICES

CUSTOM WEB SITE DESIGN

A professionally built web site is no longer a luxury for serious business people, but a necessity. Quality Web Design puts your business’ best foot forward and shows potential customers that you care about the quality and professionalism of your visual identity. All Red Room custom web sites are built tailor fit for you. There are no cookie cutter templates around here.

LOGO DESIGN & BRANDING

Logo Design is one of Red Room’s top skills. A great logo design can mean the difference between someone taking your business seriously, or laughing you out the door. Every great business deserves a great logo that portrays to a customer the look and feel of what you’re about. Let Red Room develop a seriously sweet logo and branding package for you.

GRAPHIC DESIGN

Graphic Design including printed goods, promotional items and much more are another major service we offer. All printed goods are designed, proofed, and sent off to the printers in house. General graphic design plus business cards, brochures, stickers, folders, letterhead and much more can all be done under the same roof as your web design, logo design, and online services.

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization, or SEO, is a big business for those who want to use the world’s largest information base – the internet – to their advantage. Having your site rank on top of online search results is worth a lot of new business. Gain more potential customers, more leads, and be more visible online through our SEO services. Make your web site work for you!

BUSINESS PHOTOGRAPHY

At Red Room, we pride ourselves on outstanding image quality. Our web design and branding customers have the option to utilize our in-house photography service to enhance their design projects at a fraction of the cost of hiring a freelance photographer. Rest assured our photography services are absolutely top-notch with the highest end equipment available.

CLOUD APPLICATIONS

Private Cloud…sounds complicated, but it isn’t. Don’t you ever wish your small business or sales team could have its own online system that allowed you to collaborate effectively across all devices, anywhere in the world? What about simple sharing of large files with customers on a secure and privately hosted cloud environment branded to match you? We’ve got just the thing.