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SEO FOR WORDPRESS AND OTHER WEBSITES

Blogging for Business – SEO for WordPress

Search Engine Optimization – (SEO) the process of adjusting the content, structure, etc, of a website so that it will be displayed prominently by a search engine.  (Thanks dictionary.com)

Since we started the Red Room Advertising WordPress blog last January we’ve had a noticeable spike in traffic to the website.  Half of the hits to the website are from the blog.  As a result, Red Room is now on the first page of Google results when searching for web designers in Lafayette, LA.  SEO for WordPress is simple if you follow the five steps below.

 

Focus on one keyword or phrase –

Strategically place a keyword or phrase relevant to your business and/or blog post in the title and throughout the content of the post.  This is the basis of good SEO for Worpress.

 

Include keywords and search terms in the title (preferably as a searchable phrase).

Assuming your web developer has set up your WordPress blog correctly, the post should be easily found when people search for words relating to your post.  Here’s an example:  Below is the URL for one of Red Room’s previous blog posts.  In red is the actual title.  If your WordPress blog is not set up correctly, it won’t display the title making it harder for search engines to find.

http://theroomisred.com/logo-design-and-branding/red-rooms-rules-on-good-logo-design/

Titles should be short, searchable, common language phrases that include keywords.

Logo Design Good Red Room Web Design Rules = bad!

Red Rooms Advertising Rules on Good Logo Design = better!

 

Use categories as keywords.

Like I said up there, whatever is in your URL is searchable.  Create concise, relevant categories and then choose which category to post your article under.

https://theroomisred.com/logo-design-and-branding/red-rooms-rules-on-good-logo-design/

 

Write quality content.

Blog to people, not search engines.  Keywords need to be strategically placed throughout well-written content.  Blog about issues that are relevant to your business, things that clients will find valuable.

 

Tag your blog posts.

Think of words that you would use when searching for your article and type all of those as tags.  Be sure to include your keywords/phrases.  This is an example from the Red Room’s Rules on Good Logo Design article.

 


SEO for WordPress is fairly easy to accomplish when following the steps mentioned above.  The hardest part is thinking of good topics to write about!  So get to work and you’ll notice a significant spike in your website traffic!

 

A TOTAL PACKAGE OF

DIGITAL ADVERTISING SERVICES

CUSTOM WEB SITE DESIGN

A professionally built web site is no longer a luxury for serious business people, but a necessity. Quality Web Design puts your business’ best foot forward and shows potential customers that you care about the quality and professionalism of your visual identity. All Red Room custom web sites are built tailor fit for you. There are no cookie cutter templates around here.

LOGO DESIGN & BRANDING

Logo Design is one of Red Room’s top skills. A great logo design can mean the difference between someone taking your business seriously, or laughing you out the door. Every great business deserves a great logo that portrays to a customer the look and feel of what you’re about. Let Red Room develop a seriously sweet logo and branding package for you.

GRAPHIC DESIGN

Graphic Design including printed goods, promotional items and much more are another major service we offer. All printed goods are designed, proofed, and sent off to the printers in house. General graphic design plus business cards, brochures, stickers, folders, letterhead and much more can all be done under the same roof as your web design, logo design, and online services.

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization, or SEO, is a big business for those who want to use the world’s largest information base – the internet – to their advantage. Having your site rank on top of online search results is worth a lot of new business. Gain more potential customers, more leads, and be more visible online through our SEO services. Make your web site work for you!

BUSINESS PHOTOGRAPHY

At Red Room, we pride ourselves on outstanding image quality. Our web design and branding customers have the option to utilize our in-house photography service to enhance their design projects at a fraction of the cost of hiring a freelance photographer. Rest assured our photography services are absolutely top-notch with the highest end equipment available.

CLOUD APPLICATIONS

Private Cloud…sounds complicated, but it isn’t. Don’t you ever wish your small business or sales team could have its own online system that allowed you to collaborate effectively across all devices, anywhere in the world? What about simple sharing of large files with customers on a secure and privately hosted cloud environment branded to match you? We’ve got just the thing.