Having a powerful and consistent brand is essential to a successful online business in 2022. One of the best ways to spotlight your brand is through creative and effective web design in Lafayette, LA. Your website tells customers everything they need to know about your brand and services or products. Make sure that it’s sending the right message!
Have an Eye-Catching Logo
Your logo is often the first thing users will see on your website. You want it to be clean yet striking! Your logo should appear on every page of your website, usually in the top corner.
Include Photos & Graphics
Websites that are all text often appear boring and overwhelming. Make sure that you have photos of your team and products and utilize graphics to catch users’ attention.
Ensure your Website is User Friendly
Make sure everything on your website is clear, specific, and easy to navigate. Users are not going to spend their valuable time clicking around a website they don’t understand.
Make it Personal
Have a brand story. Include your goals, mission, and purpose. Pull at your users’ heartstrings with personal details and accounts on your custom website. Making users care about you and your brand is the best way to build a loyal customer base.
Choose the Right Colors
Colors have more power than you think! It is psychologically proven that certain colors can evoke emotions. Think of red as passionate and blue as serene, for example. You want to make sure that your business’ web design in Lafayette, LA includes your brand colors and is conjuring the right emotions in your users.
Define your Brand Voice
If your brand was a person, how would it talk? A brand voice is important because it adds personality and humanization to your brand. Think of how you want your target audience to perceive your brand, and talk like that person.
With web design in Lafayette, LA, consistency is KEY! None of these tips will be useful if they are used inconsistently. Every page should have the same colors, brand voice, values, and message throughout.