Quality web design in Lafayette, LA is only half the battle when building a web presence for your business. Take advantage of everything at your disposal to promote your business, including social media. It is everywhere. TikTok, Instagram, Facebook, Snapchat, Pinterest, etc., nearly everyone has at least one form or another on their computers and mobile devices. The greatest benefit to having a social media account is being able to provide to-the-minute updates on your business like store closures, sales, new arrivals, or any other changes that might not be necessary to place on your actual website. You also want to keep the design on your social media cohesive with your web design.
Providing a link to your website on your social media accounts creates a backlink to your website. This is an SEO best practice that will help your website rank on search engines. Promoting new website content on social media is a fantastic way to drive traffic to your website. Have another blog article up? Post a link to the article in your Instagram profile or on your Facebook homepage. Invite friends and followers to share this information and watch your traffic go up.
When creating a Facebook page or an Instagram for your business, take advantage of the search tools they provide, like hashtags and location tags. Regular updates keep your social media relevant and your website on people’s minds.