Search engine optimization (SEO) sounds more complicated than it actually is. The idea behind SEO is to make it easier for search engines, like Google, Bing or DuckDuckGo, to determine your website’s relevance to a keyword search by a user.
For example, a bakery might want to be found for their cheesecakes in Lafayette, LA. Building a website and having it go live is simply not enough for that website to be determined relevant when someone searches “cheesecake Lafayette, LA.” The bakery will need to make sure that relevant articles exist in their blog for search engines to locate. Publishing articles with the title “How to Make the Perfect Cheesecake in Lafayette, LA” and sprinkling the keyword phrase “cheesecake Lafayette, LA” helps search engines recognize the website as relevant to the search.
SEO in Lafayette, LA increases both the quantity and the quality of traffic to your website through unpaid, organic search results. The idea is simple: if your website is easily found on page 1 or 2 of the search engine’s results, it is more likely to be clicked on by the user. How many of you venture past page 3 when searching for something online? The world of the internet is crucial to the health of most businesses around today. Even if your business relies heavily on in-person interaction, the simple find-ability of your business on the internet can increase foot traffic to your location and provide relevant information to a potential client/customer. Being found on Google is the point of investing in a website, and without search engine optimization, your chances of being found quickly by quality traffic are slim.