Web Design and The Need For Speed

It’s fair to say just about every business has a website nowadays. However, just having a website doesn’t mean it’s not important to build and design your website with your viewers in mind.

When working on web design, and even a logo design, it’s important to know what’s attractive to a viewer, and what is going to draw them in and keep them there.

We live in an instant gratification society, and the world wide web is not an exception. So, here are a couple simple tips you can incorporate into your website design that will help with user experience and hold the attention of all who venture to your site.

AMP up your Website

Although I am sitting in front of my desktop computer as I write this, the one device I use more than any other to search and browse the web is my cellphone.

Cellphones have become an extension of our connection to the world and businesses near us and around the globe. And with the always increasing options for 4G, 5G or whatever else subsequent G they come up with, using cellphones to surf the web is only going to increase.

One way to ensure your web design in Lafayette, LA can keep up with the online Joneses is to make sure your website loads quickly and is viewed easily on a cellphone or tablet.

One way to do this is by using Accelerated Mobile Pages (AMP). Created by Google, it is a format that will utilize the more important parts of your website, so that your page can load as quickly as possible when pulled up on a cellphone.

In addition to being created by Google, it is now the way Google indexes websites within their search engine. If you want your site to be at the top, the importance of having an AMP version of your site is priceless.

Also, AMP was created so that when a viewer goes to your website on a cellphone, they see everything clearly without having to scroll to the left or right to view your whole webpage.

How many websites have you been to where it’s an exact replica of what their website looks like when viewing it from a desktop computer? The font is impossible to read because it is so small, and in cases where the font and images are a decent size, you are having to scroll back and forth sideways to see all the content. 

AMP fixes this annoyance and creates an experience for your viewers that is enjoyable, rather than irritating. 

Quick Load Times

I’ve mentioned quick load times when using an AMP version of your website, but it is also important to mention how vital it is to have a quick load time for your website when pulled up on a desktop.

It is well-known in the online world that if it takes longer than 3 seconds for a website to load, as much as 53% of searchers are already clicking back to the search engine results page to find something else. 

So it’s important to take notice of what is being put on your webpage, like images or interactive visuals, that could potentially delay your website and ultimately hinder your business.

This is not to say you shouldn’t use images or something interactive for your viewers, but to be aware these things can delay the load time for your webpage. The easiest way to keep tabs on this and check your site speed is to head over there yourself. 

Click on some links throughout your site and head to different pages. Note if there are any pages loading slowly, and brainstorm ways you can make changes to that page that will quicken your loading time without sacrificing the appeal of the page.

Although these two recommendations seem simple enough, it can be mind-boggling for some to figure out how and where to make the changes needed to increase the loading speed of your website. Or you just don’t have the time to make the changes...hey, you’re trying to build your empire, we get it.

Thankfully, where there is need, there is also a provider. 

One stress-free route is to reach out to an experienced advertising agency. In addition to having the know-how to speed up your site, they most often offer additional services that can also help your business grow. 

This could be anything from a fresh, new logo design in Lafayette, La, to utilizing Search Engine Optimization (SEO) and getting your website on page one of a Google search.

Whatever the reason, a seasoned advertising agency can have your website up-to-par among the competition and beyond, setting you up with the speed you need to grow your business at a rapid pace.