Like most things, New Orleans web design is always changing and evolving to fit what is most appealing to its viewers.
If it catches the eye, the chances of having a viewer stay on your web page and ultimately produce a conversion increases exponentially. One study shows 94% of negative website feedback is design related.
Of course, what is trending and what catches the attention of the masses is constantly changing, and businesses should follow suit by updating their website to fit the interests of their client base.
In this article, we will discuss five separate trends for web design and graphic design in New Orleans.
One trend in web design is the use of soft and welcoming colors on your web page.
We all know staring at a computer screen all day is not the easiest on our eyes, so if there is any way we can ease that irritation, those in web design will take it.
One simple way to calm the screen is to use a warm color scheme. Not only is it helpful when staring at a computer screen for long amounts of time, it’s also simply pleasant to look at compared to something more mute and plain, like black and white.
Another trend picking up in web design, as well as New Orleans logo design, is the use of gradient color schemes.
Think ombré. There are so many shades of colors, and using a gradient color scheme allows for some creativity without having a clash of colors.
One popular social media company utilizing this trend in web design is Instagram. Their app image uses a gradient color scheme with colors like blue, purple, magenta, yellow and orange. All flowing seamlessly together. One might even say it is calming.
A prevalent trend in web design is creating a Minilmalist website. Although this is not a new trend, it has continued to grow in popularity, so much so that it is the most widely used form of design on the web.
If Minimalism had a catch phrase it would be, “Less is more.” This type of graphic design provides all the needed information without all the clutter. Viewers can quickly and easily identify all pertinent information without sifting through images or text not necessary.
As Cher from “Clueless” once said, “She’s a full-on Monet. From far away it looks nice, but up close it’s a big old mess.” Minimalism is the furthest thing from a “full-on Monet.” Clean and concise is nice.
An additional trend growing traction with New Orleans advertising agencies is the use of illustrations drawn by hand rather than stock photos.
While one could argue stock photos are more efficient and cleaner than a drawing, it’s also likely viewers will see the same image on multiple websites. There is nothing unique about the image and is easily forgettable.
By using a custom illustration, web designers are creating original content not seen on any other website. It’s unique and something a viewer is more likely to remember.
Finally, another popular trend in web design is using bold fonts and colors to draw attention to certain parts of a website.
Specifically, web design logos frequently include a bold, noticeable font with eye-catching, bright colors.
While this is slightly different from the warm colors used by a web designer, when a business is wanting to highlight a specific part of the site, like a New Orleans logo design for a new festival, using bold fonts and colors is an easy way to get your viewers looking where you want.
Using colors, fonts, layout, etc. are so important in the field of web design. People search for something, and if your website makes people want to squint their eyes, or they can’t find where to even get to the Contact Me page, they will leave.
With so many options available on the Internet, the idea of having to dig to find what you want is enough to lose business in a matter of seconds.
Because these different types of web design trends are becoming so popular, it’s important to keep up with what people want to know and how they want to receive it.