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3 Vital Web Design Tips You Need Now

When it comes to marketing your business, things are always changing. Whether it’s the technology you use or visual representations, if you want your business to succeed and grow, you have to keep up with the times. You have to keep molding your business and brand into what people will and want to buy.

Specifically, in web design in Lafayette, La, it’s all about the visuals and how what people see and read on your website makes them want to buy your product or use your services. What is the layout norm? What colors invoke the feelings I want people to have about my business? How can my website stand out?

Here we will give you three different vital tips to get you started on the right path to a successful website. 

Keyword-friendly Headlines at the Top of the Fold

This tip comes in handy not just for the web design, but also when it comes to SEO (Search Engine Optimization). You want to be aware of what words or phrases people are using in their search bar.

By choosing several of these keywords to work into your website, you are effectively increasing the chances of your website being more visible. You are increasing your chances of getting your website on page one of a Google search.

These keywords should be incorporated into the headlines on your page, and those headlines should be toward the top of your webpage. When we say “top of the fold” think of a newspaper when folded in half and in the machines. The top of the fold is what grabs attention and gets you to buy.

Standard isn’t Boring in Web Design, Standard to Familiar

It’s not unheard of when someone is told they need to stand out to be noticed, that’s when the brightly colored hair and unique, eclectic clothing usually makes an appearance.

With web design in Lafayette, La, however, being the biggest and brightest may get you noticed, but not in the way you would hope. Think busy is bad and simple is super.

Keep your webpage clean and concise. You may think it needs a little more razzmatazz to get noticed, but the truth is, we look at some form of a computer screen either all day or frequently throughout the day. We are bombarded with colors, videos, lights constantly.

You want your website to be the calm in the storm of the Internet. You can provide all the necessary information and still be creative without sending flashing lights across the screen to get people interested in your business.
 

Use Faces and Arrows as Visual Cues

It should go without saying, the most important thing you want people to see and click on should be at the top of your webpage. But everything can’t be at the top.

One way to bring attention to important things further down on your page is with visual cues. This could be using faces or arrows.

Do you have an infographic you want to be seen? Place a photo of a person looking in the direction of the infographic, or place an arrow pointing directly to it. 

If you have ever taken a photography class, the golden rule revolves around lines and using them to draw a viewer to what you want them to see over everything else in the image.

By using visual cues, you are essentially doing exactly that.


 

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CUSTOM WEB SITE DESIGN

A professionally built web site is no longer a luxury for serious business people, but a necessity. Quality Web Design puts your business’ best foot forward and shows potential customers that you care about the quality and professionalism of your visual identity. All Red Room custom web sites are built tailor fit for you. There are no cookie cutter templates around here.

LOGO DESIGN & BRANDING

Logo Design is one of Red Room’s top skills. A great logo design can mean the difference between someone taking your business seriously, or laughing you out the door. Every great business deserves a great logo that portrays to a customer the look and feel of what you’re about. Let Red Room develop a seriously sweet logo and branding package for you.

GRAPHIC DESIGN

Graphic Design including printed goods, promotional items and much more are another major service we offer. All printed goods are designed, proofed, and sent off to the printers in house. General graphic design plus business cards, brochures, stickers, folders, letterhead and much more can all be done under the same roof as your web design, logo design, and online services.

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization, or SEO, is a big business for those who want to use the world’s largest information base – the internet – to their advantage. Having your site rank on top of online search results is worth a lot of new business. Gain more potential customers, more leads, and be more visible online through our SEO services. Make your web site work for you!

BUSINESS PHOTOGRAPHY

At Red Room, we pride ourselves on outstanding image quality. Our web design and branding customers have the option to utilize our in-house photography service to enhance their design projects at a fraction of the cost of hiring a freelance photographer. Rest assured our photography services are absolutely top-notch with the highest end equipment available.

CLOUD APPLICATIONS

Private Cloud…sounds complicated, but it isn’t. Don’t you ever wish your small business or sales team could have its own online system that allowed you to collaborate effectively across all devices, anywhere in the world? What about simple sharing of large files with customers on a secure and privately hosted cloud environment branded to match you? We’ve got just the thing.