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Branding & Logo Design: What’s the Difference?

If you’ve recently started a business or are working on upping your current business’s online presence, you’ve probably heard the terms brand and logo design in Lafayette, LA thrown around a lot. While they are both very important elements of any online business, they are not the same thing. 

It’s important to have a strong brand and logo design for your online business, but first, you must fully understand the difference between both and how they affect your business.

 

What’s the Difference Between Branding and Logo Design?

Logo design is an aspect of branding, with branding being a bigger umbrella. A business’s “brand” is the identifiable characteristic that helps consumers recognize a company. Elements of branding include both visual aspects like colors, fonts, and logo design, and fundamental aspects like brand purpose, voice, mission, and vision.

 

Developing a Strong Brand

Having a solid, consistent brand among all online platforms is extremely significant for building trust and loyalty among consumers. Not only does it make your business identifiable, like how you immediately think of Nike when you see the phrase “Just do It,” but it also adds professionality. Consumers who see you’ve put thought and effort into a brand will assume the same exceptional effort was used in developing your products and services.

Some basic tips for developing a strong brand include:

·         Maintain consistency across all platforms

·         Keep your target audience in mind when making decisions

·         Create a purpose that sets your brand apart from others in your industry

 

Logo Design in Lafayette, LA

Having an eye-catching and memorable logo design in Lafayette, LA is one of the most important elements of a brand. Think about it, you can see the golden arches, a red target, or a green and white mermaid from a mile away and know exactly what business that is.

Having a dynamic logo is a great way to get consumers’ attention and help them remember your business when they’re ready to buy your product or service.

Need help designing the perfect logo? Visit us at Red Room Advertising today for an expert logo design in Lafayette, LA.

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DIGITAL ADVERTISING SERVICES

CUSTOM WEB SITE DESIGN

A professionally built web site is no longer a luxury for serious business people, but a necessity. Quality Web Design puts your business’ best foot forward and shows potential customers that you care about the quality and professionalism of your visual identity. All Red Room custom web sites are built tailor fit for you. There are no cookie cutter templates around here.

LOGO DESIGN & BRANDING

Logo Design is one of Red Room’s top skills. A great logo design can mean the difference between someone taking your business seriously, or laughing you out the door. Every great business deserves a great logo that portrays to a customer the look and feel of what you’re about. Let Red Room develop a seriously sweet logo and branding package for you.

GRAPHIC DESIGN

Graphic Design including printed goods, promotional items and much more are another major service we offer. All printed goods are designed, proofed, and sent off to the printers in house. General graphic design plus business cards, brochures, stickers, folders, letterhead and much more can all be done under the same roof as your web design, logo design, and online services.

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization, or SEO, is a big business for those who want to use the world’s largest information base – the internet – to their advantage. Having your site rank on top of online search results is worth a lot of new business. Gain more potential customers, more leads, and be more visible online through our SEO services. Make your web site work for you!

BUSINESS PHOTOGRAPHY

At Red Room, we pride ourselves on outstanding image quality. Our web design and branding customers have the option to utilize our in-house photography service to enhance their design projects at a fraction of the cost of hiring a freelance photographer. Rest assured our photography services are absolutely top-notch with the highest end equipment available.

CLOUD APPLICATIONS

Private Cloud…sounds complicated, but it isn’t. Don’t you ever wish your small business or sales team could have its own online system that allowed you to collaborate effectively across all devices, anywhere in the world? What about simple sharing of large files with customers on a secure and privately hosted cloud environment branded to match you? We’ve got just the thing.