What it Means to Blog: SEO in Lafayette, LA

When we hear the word “blog,” many of us conjure up images of personal information about everything and nothing, detailing our daily life for readers out there on the web and providing expertly taken photographs when we can. It can seem confusing then, when a website we visit for French pastries in our hometown has a hyperlink for a blog on their website’s menu. What is this? A recipe blog? A blog detailing the lives of employees and owners? No. A blog on a business website serves a much more important purpose: making it easy for you to find and visit their website.

Google's algorithms must search through a seemingly infinite number of websites, both relevant and irrelevant to your search. Blogs make it easier to be found on Google and other search engines to determine the legitimacy of a website when it comes to your search term. People on the other end of a website will research commonly used search terms (or keywords, as we call them) and write articles featured on the blog. The keywords will then be hyperlinked back to a section of the website. The act of writing a blog and creating hyperlinks is called Search Engine Optimization (SEO). SEO takes advantage of search engine algorithms to not only increase the quantity of traffic to a website but to increase the quality of that traffic. What does that mean? A high-quality website visitor is someone ready or near ready to purchase a product or use a service. Being found on Google is the goal of any website, business or otherwise, and that's where search engine optimization comes in.

SEO is crucial to a website’s visibility. The idea behind SEO is to target keywords that are highly searched for with little competition. Using the unique aspects of your business to create long-tail keywords (keywords that tend to bring in high-quality traffic) is one of the quickest ways to get a return on your investment when it comes to website marketability.

A TOTAL PACKAGE OF

DIGITAL ADVERTISING SERVICES

WEB SITE DESIGN

A professionally built web site is no longer a luxury for serious business people, but a necessity. Quality Web Design puts your business’ best foot forward and shows potential customers that you care about the quality and professionalism of your visual identity. All Red Room custom web sites are built tailor fit for you. There are no cookie cutter templates around here.

LOGO DESIGN & BRANDING

Logo Design is one of Red Room’s top skills. A great logo design can mean the difference between someone taking your business seriously, or laughing you out the door. Every great business deserves a great logo that portrays to a customer the look and feel of what you’re about. Let Red Room develop a seriously sweet logo and branding package for you.

GRAPHIC DESIGN

Graphic Design including printed goods, promotional items and much more are another major service we offer. All printed goods are designed, proofed, and sent off to the printers in house. General graphic design plus business cards, brochures, stickers, folders, letterhead and much more can all be done under the same roof as your web design, logo design, and online services.

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization, or SEO, is a big business for those who want to use the world’s largest information base – the internet – to their advantage. Having your site rank on top of online search results is worth a lot of new business. Gain more potential customers, more leads, and be more visible online through our SEO services. Make your web site work for you!

BUSINESS PHOTOGRAPHY

At Red Room, we pride ourselves on outstanding image quality. Our web design and branding customers have the option to utilize our in-house photography service to enhance their design projects at a fraction of the cost of hiring a freelance photographer. Rest assured our photography services are absolutely top-notch with the highest end equipment available.

CLOUD APPLICATIONS

Private Cloud…sounds complicated, but it isn’t. Don’t you ever wish your small business or sales team could have its own online system that allowed you to collaborate effectively across all devices, anywhere in the world? What about simple sharing of large files with customers on a secure and privately hosted cloud environment branded to match you? We’ve got just the thing.